Kellan Lutz of Twilight fame is the star of a new campaign by Abbot + Main and some clear themes of domination, submission, sodomy, and subjugation are apparent.
Dominance is clearly the message here, and maybe in a less subtle way than is first noticeable. While the submissive female seems content in her role, she is still in a sexually suggestive position, and one in which the man clearly maintains virtual absolute control. This message along with his apathetic yet mildly-content appearance suggest post sexual activity, and it is implied that "if you are like him", you also will find yourself satisfied as well - just wear Abbot + Main.
Minor details like the exposed, and somewhat famously known "barrel chest" of Mr. Lutz, imply extreme strength (Twilight role), and the addition of military dog tags provides an unknown mystery and potential danger. Lastly, the tactically placed feint "AIN" in the area between Mr. Lutz's genitalia and our young ladies mouth is a clever trick as one is drawn to discover "just how far did they go?"
Sunday, February 23, 2014
Sunday, February 9, 2014
Super Bowl Commercials: Signifiers and Signifieds
Have you ever wondered why in Hollywood movies, all the villains are played by Brits? Jaguar knows and they have a car for you if you agree its #GoodToBeBad.
Sign 1:
Signifier: High technology "situation room" in classical high ceiling mansion room.
Signified: Wealth, Power, Technology, Wisdom
Sign 2:
Signifier: Personal Lear Jet
Signified: Wealth, Power, Prestige, Freedom, Opulence
Sign 3:
Signifier: Attractive Personal Secretary
Signified: Opulence, Excess, Pampered, Empowered.
Sign 4:
Signifier: Jaguar F Type
Signified: Beauty, Wealth, Prestige, Uniqeness
Sign 5:
Signifier: Private Helicopter "with Tea"
Signified: Cultured, Pampered, Wise, Powerful
Sign 6:
Signifier: Sipping Tea in moving private Helicopter
Signified: Precision, Engineering, Responsive, Impossible
Sign 7:
Signifier: Helicopter chases Jaguar
Signified: Adventure, Speed, Precision, Freedom
Sign 8:
Signifier: Hand Tailored Suits
Signified: Comfort, Proper fit, Long Lasting, Opulent
Sign 9:
Signifier: Conducting car/helicopter chase in comfort
Signified: Control, Precision, Self-determination, Calcuating
Sign 10:
Signifier: Tuxedo Tie
Signified: High Society, Opulence, Exclusivity, Elite
Sign 11:
Signifier: London double-decker bus
Signified: Standard, Ordinary, typical, common
Sign 12:
Signifier: Jaguar evades Helicopter via ordinary bus
Signified: Evasive, nimble, shrewd. decisive
Sign 13:
Signifier: Inner London "Picadilly"
Signified: High Society, Special, Selected, Exclusive
Sign 14:
Signifier: Classic British County Estate
Signified: "Old Money", Wise, Wealthy, Respected
Sign 15:
Signifier: Persons reminiscent of James Bond "baddies"
Signified: Excess, Dangerous, Genius, Manic
Sign 16:
Signifier: Ben Kingsley
Signified: Classical, Respected, Feared, Admired
Sign 17:
Signifier: Union of three baddies
Signified: "Great minds think alike", Intelligent, Networked, Dangerous
Sign 18:
Signifier: Final showcase of all the transport methods and the opulent mansion
Signified: Monstrous wealth, organization, planning, strategy
Sign 19:
Signifier: Statement by Kingsley "Its good to be bad"
Signified: Pleasure in excess, greed, swagger, lionize
Sign 20:
Signifier: Jaguar's famous front grill
Signified: Ancient, trustworthy, steadfast, permanent, strong
Sign 1:
Signifier: High technology "situation room" in classical high ceiling mansion room.
Signified: Wealth, Power, Technology, Wisdom
Sign 2:
Signifier: Personal Lear Jet
Signified: Wealth, Power, Prestige, Freedom, Opulence
Sign 3:
Signifier: Attractive Personal Secretary
Signified: Opulence, Excess, Pampered, Empowered.
Sign 4:
Signifier: Jaguar F Type
Signified: Beauty, Wealth, Prestige, Uniqeness
Sign 5:
Signifier: Private Helicopter "with Tea"
Signified: Cultured, Pampered, Wise, Powerful
Sign 6:
Signifier: Sipping Tea in moving private Helicopter
Signified: Precision, Engineering, Responsive, Impossible
Sign 7:
Signifier: Helicopter chases Jaguar
Signified: Adventure, Speed, Precision, Freedom
Sign 8:
Signifier: Hand Tailored Suits
Signified: Comfort, Proper fit, Long Lasting, Opulent
Sign 9:
Signifier: Conducting car/helicopter chase in comfort
Signified: Control, Precision, Self-determination, Calcuating
Sign 10:
Signifier: Tuxedo Tie
Signified: High Society, Opulence, Exclusivity, Elite
Sign 11:
Signifier: London double-decker bus
Signified: Standard, Ordinary, typical, common
Sign 12:
Signifier: Jaguar evades Helicopter via ordinary bus
Signified: Evasive, nimble, shrewd. decisive
Sign 13:
Signifier: Inner London "Picadilly"
Signified: High Society, Special, Selected, Exclusive
Sign 14:
Signifier: Classic British County Estate
Signified: "Old Money", Wise, Wealthy, Respected
Sign 15:
Signifier: Persons reminiscent of James Bond "baddies"
Signified: Excess, Dangerous, Genius, Manic
Sign 16:
Signifier: Ben Kingsley
Signified: Classical, Respected, Feared, Admired
Sign 17:
Signifier: Union of three baddies
Signified: "Great minds think alike", Intelligent, Networked, Dangerous
Sign 18:
Signifier: Final showcase of all the transport methods and the opulent mansion
Signified: Monstrous wealth, organization, planning, strategy
Sign 19:
Signifier: Statement by Kingsley "Its good to be bad"
Signified: Pleasure in excess, greed, swagger, lionize
Sign 20:
Signifier: Jaguar's famous front grill
Signified: Ancient, trustworthy, steadfast, permanent, strong
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